The Objectives of the Sales Operations process is to:
Monitor sales, procurement and inventory investment to plan Customer service levels to agreed targets.
Develop a single forecast for each area to meet requirements of Sales, Marketing and Finance.
Develop a procurement plan to meet forecast.
Set and agree inventory investment levels for each product group.
Manage projected out of stocks
Provide an interface between new product development ongoing operations.
Agree on action for slow moving and obsolete stocks.
Do you examine the impact on sales?
What caused them
What corrective action should be taken
Projected back orders
Competitor supply problems